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Brands showcase
Companies set up rich profiles with product portfolios, brochures, marketing collateral and videos — targeted to the categories and geographies they want to grow in.
India's B2B distribution network
Where India's brands meet distributors
Vitrak brings India's distributor network — built with the support of trusted trade bodies and associations — onto a single platform. Showcase your brand, receive structured enquiries, run geo-targeted campaigns, and talk over privacy-protected calls.
- Privacy-protected calls
- Geo-targeted campaigns
- Real-time insights
Network getting created
The network is being built right now
Distributors are coming on board association by association, and brands are listing to reach them. This is where Vitrak stands today — and it moves every week.
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1,000+
Distributors associated
Registered through trade bodies, association camps and on-ground drives, and reachable in the app.
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25+
Companies associated
Brands with a live listing — profile, catalogue, campaigns and a lead inbox of their own.
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12
Categories live
From FMCG, Foods & Beverages and Personal Care to Paints & Hardware, Electricals and Building Materials.
Counts reflect distributors and companies associated with Vitrak to date. They are updated as the network grows.
The platform
How does this work?
Vitrak is a two-sided marketplace: a vast database of registered distributors, and companies list to reach them. Here's the loop that makes it work.
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Distributors discover
Distributors browse and search by category, brand and region on the Vitrak app, compare opportunities, and raise a structured enquiry in a tap.
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Both sides connect
Enquiries land in the company's lead inbox. Conversations happen over privacy-protected virtual numbers, and every interaction is tracked for follow-up.
Categories on the platform
- FMCG
- Foods & Beverages
- Personal Care
- Home & Kitchen
- Stationery
- Pharma OTC
- Paints & Hardware
- Electricals
- Sanitaryware
- Building Materials
- Auto Spares
- Agro Inputs
Services
What you actually get
Value Added services to ensure your journey on Vitrak is smooth.
Pan-India search
Search and filter by state, city, category and brand — the four things that decide whether a distribution fit is real.
Business matchmaking
Easily finding the right business partner — matched on category, product and region rather than left to chance.
On-platform consultants
Connect with our consultancy panel — consultants with expertise in different areas — to support your distribution strategy.
Multi-language
English, Hindi, Marathi and key regional languages, so the platform works wherever the trade is.
Secure communication
Masked numbers to ensure privacy & secure communication between companies & distributors.
On-ground exhibitions & trade fairs
On-ground exhibitions and trade fairs created exclusively for brands and distributors registered with Vitrak.
Financial services
Access to financial services through Vitrak’s tie-ups with NBFCs and banking partners.
DMS & ERP solutions
DMS software for companies and ERP solutions for distributors to streamline day-to-day operations.
Delivery tracking app
A delivery-tracking application that helps distributors monitor orders and deliveries efficiently.
Rollout & network
Built step by step, ready to grow market by market
Vitrak’s early journey built the foundation. Vitrak 2.0 takes that learning into a focused, phased rollout.
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Maharashtra
Phase 1
Maharashtra
Strengthen the existing network and build deeper distributor activity across categories.
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Gujarat
Madhya Pradesh
Karnataka
Phase 2
Gujarat, Madhya Pradesh and Karnataka
Expand the distributor network into neighbouring states and establish stronger market reach across new regions.
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Phase 3
All India
Create a wider national network for brands looking to grow across regions.
How do Distributors & Companies Communicate?
Distributors can click to call Companies and the platform bridges them over a masked local number.
- Masked local numbers on both sides of the call
- Every call logged against the enquiry it belongs to
- Recording only with consent, DPDP-aligned data handling
- Contact details stay on the platform, not shared with anyone
+91 ••••• •••••
Connecting over a masked line…
Company number hidden
Distributor number hidden
Extend your reach
beyond boundaries.
Tell us which side you're on, and we'll take it from there.
Distributors join free through their association · Companies can request a listing any time
For companies
Everything you need to find, reach and connect with distributors
Finding distributors is still a field exercise — trade fairs, referrals and a sales team's contact book. It works, slowly, and none of it is measurable. Here's what changes when the same search happens on Vitrak.
Off-platform
- Leads arrive by referral, when they arrive
- No way to know whether a distributor is real until you meet them
- Enquiries live in inboxes, WhatsApp and notebooks
- Reach into a new state means a trip and a hotel
- Nothing to report at renewal but a feeling
On Vitrak
- Distributors find your listing while actively looking
- Matched on category, product and region before you talk
- Every enquiry lands in one lead inbox, tagged and assigned
- A geo-targeted campaign reaches a state without a flight
- Views, enquiries, reach and calls — all reported
Getting started
From enquiry to live listing
Tell us about you
Send an enquiry with your company, categories and target geographies.
Talk it through
The team comes back with listing details, plans and next steps.
Set your targets
The categories, products and regions you want to grow in.
Build the profile
Portfolio, brochures, collateral and video — the case for your brand.
Go live
Your listing surfaces to distributors in your categories and regions.
Toolkit
Six tools, one listing
Brand showcase
Present your company, products, pricing, brochures, catalogues and videos through a detailed brand profile.
Lead manager (CRM)
View all distributor enquiries in one inbox, assign them internally and track progress.
Campaign builder
Run targeted campaigns based on region, category, budget and schedule.
Click-to-call
Enable interested distributors to connect with your company through email or free unlimited calls via masked numbers, ensuring privacy on both sides.
Analytics dashboard
Track profile views, enquiries, campaign activity and calls.
Billing & credits
Manage your subscription, campaign credits and call credits from one place.
For distributors
Discover brands anytime, anywhere
Download the app, log in and discover companies actively seeking distributors in your area.
Search brands, categories and locations
Filter to what's relevant to your city and the portfolio you already carry.
Real opportunities
Companies listed on Vitrak are actively looking for distributors.
Brochures and videos in the listing
Judge the opportunity before you spend a call on it.
Call privately
Reach the brand over a masked line, straight from the listing.
Raise and track enquiries
Your enquiries stay in one place, with the brand's reply attached.
News and guidance
Your daily hub for trade news, market intelligence and expert distributor guidance.
Open the distributor app
Runs in any browser — nothing to install. Android and iOS builds are on the way.
Joining
Fast & Simple
Download the app, sign up with a mobile number and OTP, and you're browsing.
Download
Download the App on your mobile phone.
Quick sign-up
Mobile number and a one-time password — no fees, ever.
Set your profile
Your categories and your region, in your language if you need it.
Browse brands
Search by category, product and geography. Compare what's on offer.
Raise an enquiry
Talk to the brand over a masked line. Your number stays private.
For consultants
The specialists brands call before they build a network
Distribution consultants, channel advisors and category specialists keep a verified profile on Vitrak — the one a brand reads before it picks up the phone.
A profile in your own words
Headline, background, years in the trade, city, LinkedIn and website — written by you, not summarised by us.
Expertise brands can search
Your categories come from the same taxonomy the companies and products use, so a brand looking in your sector actually finds you.
Credentials attached
Add a profile deck, case studies or certificates to the listing — as an upload or as a link to what you already publish.
Contacted privately
A company asks for you through Vitrak and reaches you over a masked line. Your number itself is never handed over.
Vitrak-verified
Every profile is reviewed before it goes live, so brands are reading a vetted list rather than an open directory.
Invite only
There is no public sign-up. Vitrak issues consultant logins, so ask us and we will create yours.
Consultant login
Opens the consultant workspace at consultant.vitrak.in. No login yet? Ask to be listed and we'll set one up.
About Vitrak
Minimise the cost of finding each other
The overall concept is to minimise marketing and research costs, optimise the use of manpower, extend the reach of a product, and establish a big brand — cost-effectively.
Distribution discovery in India has always been offline: field visits, trade fairs, word of mouth. Vitrak works with trade bodies and associations across the country to bring that world online, so brands and distributors can find each other in days rather than months.
What we're for
Our mission
The main motive for Vitrak is to help companies find the right distributors they require to develop.
Our vision
To become the most reliable platform which enables distributors and companies to interact and transact digitally.
Our journey
How Vitrak got here
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2022
A clear gap in the market
Praful Jain, Dhairyashil Patil and Punit Kusumgar started Vitrak after seeing the same problem from every side of the trade.
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Finding a partner was still hard
The process of finding the right partner was fragmented, slow and expensive — for brands and distributors alike.
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Starting in Maharashtra
Vitrak began in Maharashtra with the aim of making those connections easier and more reliable.
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Expanding, and rebuilding
As Vitrak expanded beyond Maharashtra, the team realised brands needed more — and went back to learning and rebuilding.
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2026
Vitrak 2.0
The need for Vitrak 2.0 was undeniable — leading to the launch of the Distributor App and the Company Portal. Led by Praful Jain along with Samit Jain.
Leadership
The people behind Vitrak 2.0
Questions
The things people ask first
No. Quick sign-up with a mobile number and OTP — no fees, ever. There is no charge for browsing brands or raising enquiries.
Vitrak's distributor network is built with the support of trusted trade bodies and associations, and companies list because they are actively looking for distributors. Business matchmaking then puts each side in front of the category, product and region that fits — so a shortlist is relevant before the first call.
No. Calls run over masked local numbers, so neither side's real number is exposed. Calls are logged against the enquiry they belong to, and recorded only with consent — data handling is DPDP-aligned.
English, Hindi, Marathi and key regional languages, with assisted onboarding and regional-language support aimed at tier-2 and tier-3 trade.
Send an enquiry through the contact form and the team will come back with listing details, plans and next steps. Existing customers sign in at the company portal.
The distributor app runs in any browser today at vitrak-distributor.pages.dev — nothing to install. The Android and iOS builds are on the way.
Before you write
What happens next
If you're a company
We'll come back with listing details, plans and the next steps to get your brand in front of distributors.
If you're a distributor
Joining is free. We'll point you at the app and help you get set up.
If you're a super stockist
Tell us the categories and territory you cover, and we'll show you the brands looking for depth in your region.
Send an enquiry
Reach us directly
Prefer to call or write? Every route below reaches the same team.
Speak to the team
Yogesh Jadhav · BDM
+91 98500 66245
Registered office
Prashant House, 2nd floor,
behind Swaraj Tractor House, Ramrajya Society,
Nashik, Maharashtra 422001